By Arslan Elahi, Snus O'Clock · Last updated 28 October 2026 · 7 min read
IT'S caffeine pouches come in seven flavours: Spearmint, Peppermint, Mocha, Ice Energy, Grape, Cola and Bubblegum. Every one has 100mg of caffeine per pouch, about the same as a cup of instant coffee, with no nicotine and no tobacco. So choosing one comes down to flavour. This guide compares all seven.
Quick answer
Quick answer
- Coffee drinker? Start with It’s Mocha 100mg.
- Energy drink fan? Try It’s Ice Energy 100mg.
- Want mint? It’s Spearmint 100mg is softer, It’s Peppermint 100mg is sharper.
- Want something sweet? It’s Grape 100mg, It’s Cola 100mg or It’s Bubblegum 100mg.
- Strength: all seven are 100mg of caffeine per pouch, 20 pouches per can.
In this guide
The IT'S caffeine range at a glance
| Detail | IT'S caffeine pouches |
|---|---|
| Caffeine per pouch | 100mg |
| Caffeine per gram | 200mg/g (caffeine is 20% of the pouch by weight) |
| Caffeine per can | 2,000mg (20 x 100mg) |
| Nicotine | None |
| Tobacco | None |
| Strength on the lid | X Strong, 100MG |
| Pouches per can | 20 |
| Flavours | 7 |
| Made by | Tough Code Ltd, London |
IT'S is a London brand made by Tough Code Ltd, the same company behind IT'S nicotine pouches. The caffeine pouches have their own black cans with the word Caffeine on the lid, so they are easy to tell apart.
All 7 flavours compared
| Flavour | What it tastes like | Flavour family | Pick it if you like |
|---|---|---|---|
| It’s Spearmint 100mg | Fresh, sweet spearmint, rounded rather than icy | Mint | A softer, all-day mint |
| It’s Peppermint 100mg | Cool, sharp peppermint with a clean bite | Mint | A brisker mint with an edge |
| It’s Mocha 100mg | Smooth coffee and chocolate with a caramel-like sweetness | Coffee | Coffee-shop drinks |
| It’s Ice Energy 100mg | Sweet, fruity energy-drink taste with an icy finish | Energy drink | Cans of energy drink |
| It’s Grape 100mg | Sweet, juicy grape in the style of grape soda | Fruit | Fruity sweets and fizzy grape |
| It’s Cola 100mg | Classic cola: lemon with cinnamon, coriander, cardamom and ginger | Soda | A can of cola |
| It’s Bubblegum 100mg | Sweet, fruity pink bubblegum with orange and banana-like notes | Sweets | Old-school chewing gum |
The taste notes come from the flavourings listed on each product's safety data sheet. For example, the Spearmint and Peppermint sheets list spearmint oil and peppermint oil, and the Cola sheet lists lemon, cinnamon, coriander, cardamom and ginger.
Which IT'S caffeine pouch should you pick?
The easiest way to choose is to match the flavour to what you already have for a boost:
- You drink coffee: It’s Mocha 100mg keeps the coffee taste and gives the same 100mg as a cup of instant coffee.
- You drink energy drinks: It’s Ice Energy 100mg has the sweet energy-drink flavour, without the can.
- You use mint pouches: It’s Spearmint 100mg if you like it mild, It’s Peppermint 100mg if you like it cold and sharp.
- You like fizzy drinks: It’s Cola 100mg for classic cola, It’s Grape 100mg for grape soda.
- You have a sweet tooth: It’s Bubblegum 100mg is the sweetest of the range.
New to caffeine pouches? 100mg is a strong pouch. If you do not drink much coffee, try a lower-caffeine pouch first from our caffeine pouches range, such as a 50mg R4VE pouch.
How strong is 100mg?
The NHS lists 100mg of caffeine in a cup of instant coffee, 80mg in a 250ml can of energy drink, 75mg in a cup of tea and 40mg in a can of cola on its pregnancy food guidance page. One IT'S caffeine pouch matches the instant coffee.
The UK Food Standards Agency's caffeine guidance says up to 400mg a day from all sources is unlikely to cause problems for most adults. That is four IT'S caffeine pouches with no other caffeine, so count your coffee, tea and energy drinks too. The FSA also advises against more than 200mg in a single serving, which is two pouches. For a full explanation, read what caffeine pouches are and how strong they are.
What is inside an IT'S caffeine pouch?
The safety data sheets list the same base for every flavour:
- Cellulose: plant fibre that makes up the body of the pouch.
- Caffeine: 20% of the pouch by weight, which works out at 100mg per pouch.
- Glycerol and propylene glycol: keep the pouch moist and carry the flavour.
- Flavourings: different for each flavour.
No nicotine is listed for any flavour. If you have allergies to particular flavourings, check the ingredients on the can before you buy.
IT'S vs other caffeine pouches
| Brand | Caffeine per pouch | Flavour style |
|---|---|---|
| IT'S | 100mg | Mint, coffee, energy drink, fruit, cola and sweets |
| ICEBERG | 75mg or 150mg | Mint and fruit |
| HYPE+ | 80mg | Coffee and bubblegum |
| R4VE | 50mg or 80mg | Fruit, candy and mint |
| CAMO | 77mg | Coffee and bubblegum |
IT'S sits in the strong band at 100mg: more than the 50 to 80mg pouches, and less than ICEBERG's 150mg range. For ICEBERG's two levels, see our ICEBERG caffeine pouches guide.
IT'S caffeine vs IT'S nicotine pouches
Same brand, different product. IT'S caffeine pouches contain caffeine and no nicotine. IT'S nicotine pouches contain nicotine, at 8.5mg, 12mg or 20mg per pouch, and no caffeine. The caffeine cans are black with Caffeine printed on the lid. For the nicotine range, read which IT'S nicotine pouch is right for you.
Order any IT'S caffeine flavour before 12 noon for Next Day Delivery across the UK.
Related guides
IT'S caffeine pouches FAQ
How much caffeine is in an IT'S caffeine pouch?
Every IT'S caffeine pouch contains 100mg of caffeine. With 20 pouches per can, a full can holds 2,000mg.
Do IT'S caffeine pouches contain nicotine?
No. IT'S caffeine pouches contain caffeine and no nicotine or tobacco. Their safety data sheets list cellulose, caffeine, glycerol, propylene glycol and flavourings.
What flavours do IT'S caffeine pouches come in?
Seven: Spearmint, Peppermint, Mocha, Ice Energy, Grape, Cola and Bubblegum. All are 100mg of caffeine per pouch.
Which IT'S caffeine flavour is best?
It depends on what you like. Mocha suits coffee drinkers, Ice Energy suits energy drink fans, Spearmint and Peppermint suit mint fans, and Grape, Cola and Bubblegum are the sweet options.
What is the difference between IT'S Spearmint and Peppermint caffeine pouches?
Both are 100mg mints. Spearmint is softer and sweeter, while Peppermint is cooler and sharper.
Is 100mg of caffeine a lot?
It is about the same as a cup of instant coffee, which the NHS puts at 100mg. It is more than a 250ml energy drink (80mg) or a cup of tea (75mg).
How many IT'S caffeine pouches can I have in a day?
The UK Food Standards Agency says up to 400mg a day from all sources is unlikely to cause problems for most adults. That is four IT'S caffeine pouches with no other caffeine.
What does X Strong mean on IT'S caffeine pouches?
It marks the caffeine level on the lid, next to the 100MG figure. On the caffeine cans it refers to caffeine, not nicotine.
Who makes IT'S caffeine pouches?
IT'S caffeine pouches are made by Tough Code Ltd, a company based in London.
Are IT'S caffeine pouches the same as IT'S nicotine pouches?
No. The caffeine pouches contain caffeine and no nicotine, while the nicotine pouches contain nicotine and no caffeine. Look for the word Caffeine on the lid.
How do I use an IT'S caffeine pouch?
Place one pouch between your top lip and gum and leave it there. Do not chew or swallow it. Take it out when you like, usually after 20 to 40 minutes, and bin it.
How many pouches are in a can of IT'S caffeine?
Each can holds 20 pouches, with 100mg of caffeine in each one.
Who should not use IT'S caffeine pouches?
They are for adults aged 18 and over. Because of their high caffeine content, they are not recommended for children, anyone pregnant or breastfeeding, or people sensitive to caffeine.
Is IT'S Mocha real coffee?
IT'S Mocha has a coffee and chocolate flavour, and its caffeine is added as caffeine, at 100mg per pouch. It is a pouch, not ground coffee.
Where can I buy IT'S caffeine pouches in the UK?
Snus O'Clock sells all seven IT'S caffeine flavours online. Order before 12 noon for Next Day Delivery across the UK.
For adults 18+ only. High caffeine content: not recommended for children or anyone pregnant or breastfeeding. This guide is general information, not medical advice.