By Arslan Elahi, Snus O'Clock · Last updated 27 October 2026 · 7 min read
IT'S nicotine pouches come in six flavours and three strengths: 8.5mg Regular, 12mg Medium and 20mg X Strong. Every can holds 20 slim, tobacco-free pouches, so the only choices you need to make are the flavour you like and how much nicotine you want in each pouch. This guide walks through all 18 cans.
Quick answer
Quick answer
- Flavours: Fresh Mint, Ice Mint, Watermelon, Mango, Strawberry Kiwi and Blackcurrant.
- Strengths: 8.5mg Regular, 12mg Medium and 20mg X Strong per pouch.
- Lightest: 8.5mg Regular, for example It’s Fresh Mint 8.5mg.
- Strongest: 20mg X Strong, for example It’s Ice Mint 20mg.
- In every can: 20 slim, tobacco-free pouches.
- Browse them all: our IT'S nicotine pouches collection.
In this guide
What are IT'S nicotine pouches?
IT'S is a nicotine pouch brand from Tough Code Ltd, a company based in London. The pouches are slim, white and tobacco-free: you place one under your top lip, and the nicotine and flavour release from the pouch without smoke or vapour. The cans are easy to read: the flavour is printed in the middle, and the strength is shown as a word (Regular, Medium or X Strong), a row of up to five dots and the mg per pouch.
We first stocked the 20mg X Strong cans. The 8.5mg and 12mg versions now join them, so you can keep your favourite flavour and simply choose a lighter or stronger can. You will find every IT'S pouch in our IT'S nicotine pouches collection.
The full IT'S range: 18 cans
| Flavour | 8.5mg Regular | 12mg Medium | 20mg X Strong |
|---|---|---|---|
| Fresh Mint | It’s Fresh Mint 8.5mg | It’s Fresh Mint 12mg | It’s Fresh Mint 20mg |
| Ice Mint | It’s Ice Mint 8.5mg | It’s Ice Mint 12mg | It’s Ice Mint 20mg |
| Watermelon | It’s Watermelon 8.5mg | It’s Watermelon 12mg | It’s Watermelon 20mg |
| Mango | It’s Mango 8.5mg | It’s Mango 12mg | It’s Mango 20mg |
| Strawberry Kiwi | It’s Strawberry Kiwi 8.5mg | It’s Strawberry Kiwi 12mg | It’s Strawberry Kiwi Fusion 20mg |
| Blackcurrant | It’s Blackcurrant 8.5mg | It’s Blackcurrant 12mg | It’s Blackcurrant 20mg |
The 20mg Strawberry Kiwi can is listed as It’s Strawberry Kiwi Fusion 20mg; it is the same Strawberry Kiwi flavour as the 8.5mg and 12mg cans.
IT'S strengths explained
| On the can | Dots | Nicotine per pouch | Nicotine per gram | Where it sits on our site |
|---|---|---|---|---|
| Regular | 2 of 5 | 8.5mg | 12.1mg/g | Medium strength (7-16mg) |
| Medium | 3 of 5 | 12mg | 17.1mg/g | Medium strength (7-16mg) |
| X Strong | 5 of 5 | 20mg | 28.6mg/g | Strong (17-50mg) |
mg per pouch is how much nicotine is in one pouch. mg/g is how much nicotine is in each gram of pouch material. The mg/g figures above come from the IT'S safety data sheets, which list nicotine at 1.21%, 1.71% and 2.86% by weight. If you are comparing IT'S with another brand, compare mg per pouch: our mg per pouch guide explains why.
What each IT'S flavour tastes like
- Fresh Mint: The softer of the two mints: a smooth, clean mint that feels fresh without an icy blast. A good everyday mint. Try It’s Fresh Mint 8.5mg or It’s Fresh Mint 12mg.
- Ice Mint: The colder mint: crisp, with a strong cooling feel from the first minute. Pick it if you like your mint icy. Try It’s Ice Mint 8.5mg or It’s Ice Mint 12mg.
- Watermelon: Sweet, juicy ripe watermelon. Light and refreshing, a summery fruit pouch for any time of year. Try It’s Watermelon 8.5mg or It’s Watermelon 12mg.
- Mango: Ripe, smooth tropical mango. The exotic pick of the range. Try It’s Mango 8.5mg or It’s Mango 12mg.
- Strawberry Kiwi: Sweet strawberry with a tangy kiwi edge, so it tastes bright rather than sugary. Try It’s Strawberry Kiwi 8.5mg or It’s Strawberry Kiwi 12mg.
- Blackcurrant: A rich, dark berry: tangy first, then slightly sweet. The deepest of the IT'S fruit flavours. Try It’s Blackcurrant 8.5mg or It’s Blackcurrant 12mg.
Prefer mint? See all our mint nicotine pouches. Prefer fruit? Browse our fruit nicotine pouches.
How IT'S compares with similar pouches
If you already use one of these pouches, here is the IT'S can that is closest in flavour and strength:
| If you like | Strength | Try this IT'S pouch |
|---|---|---|
| SNOWMAN Fresh Mint 12mg | 12mg | It’s Fresh Mint 12mg |
| ACE Cool Mint Slim 12mg | 12mg | It’s Ice Mint 12mg |
| SNOWMAN Watermelon Breeze 12mg | 12mg | It’s Watermelon 12mg |
| GREATEST Wasted Mango 12mg | 12mg | It’s Mango 12mg |
| ZYN Blackcurrant Frost 13.5mg | 13.5mg | It’s Blackcurrant 12mg |
Flavours are never identical between brands, so treat this as a starting point rather than a like-for-like swap.
Which IT'S pouch is right for you?
- New to nicotine pouches, or prefer a mild pouch: start with an 8.5mg Regular can. See our guide to the best nicotine pouch strength for beginners.
- You use pouches every day and want a middle strength: 12mg Medium.
- Experienced user with a high tolerance: 20mg X Strong.
- Stepping down from strong pouches: keep the flavour you like and move from 20mg to 12mg, then to 8.5mg.
IT'S pouches are for adults aged 18 and over who already use nicotine. They are not a stop-smoking product.
How to use an IT'S pouch
- Take one pouch from the can.
- Place it between your upper lip and gum.
- Leave it in. You may feel a tingle as the nicotine releases.
- Most people keep a pouch in for 20 to 40 minutes. Take it out when the flavour fades.
- Put the used pouch in a bin, never on the ground.
New to pouches in general? Start with nicotine pouches explained.
Related guides
IT'S nicotine pouch FAQ
What are IT'S nicotine pouches?
IT'S are slim, tobacco-free nicotine pouches that you place under your top lip. They come in six flavours and three strengths, with 20 pouches in every can.
Who makes IT'S nicotine pouches?
IT'S pouches are made by Tough Code Ltd, a company based in London.
What flavours does IT'S come in?
Fresh Mint, Ice Mint, Watermelon, Mango, Strawberry Kiwi and Blackcurrant.
What strengths does IT'S come in?
Every flavour comes as 8.5mg Regular, 12mg Medium and 20mg X Strong, measured per pouch.
What do Regular, Medium and X Strong mean on IT'S cans?
They are the IT'S strength names. Regular is 8.5mg per pouch with 2 of 5 dots, Medium is 12mg with 3 dots and X Strong is 20mg with 5 dots.
How strong are IT'S pouches in mg/g?
According to the IT'S safety data sheets, the 8.5mg pouches are 12.1mg/g, the 12mg pouches are 17.1mg/g and the 20mg pouches are 28.6mg/g.
How many pouches are in a can of IT'S?
Every IT'S can contains 20 slim pouches, whatever the flavour or strength.
Which IT'S strength should I start with?
If you are new to nicotine pouches, start with an 8.5mg Regular can. IT'S pouches are only for adults who already use nicotine.
What is the strongest IT'S pouch?
The 20mg X Strong cans are the strongest IT'S pouches. They are meant for experienced users with a high tolerance.
What is the difference between IT'S Fresh Mint and Ice Mint?
Fresh Mint is a smooth, clean mint without an icy blast. Ice Mint is crisper, with a strong cooling feel.
Which IT'S fruit flavour should I try first?
Watermelon is light and sweet, Mango is smooth and tropical, Strawberry Kiwi is sweet with a tangy edge and Blackcurrant is rich and tangy. Pick the fruit you already enjoy.
Are IT'S pouches tobacco-free?
Yes. IT'S pouches contain nicotine but no tobacco leaf, so there is no smoke and no tobacco staining.
Is IT'S the same as snus?
Not exactly. Traditional snus contains tobacco. IT'S pouches are tobacco-free nicotine pouches that you use the same way.
How do you use an IT'S nicotine pouch?
Place one pouch between your upper lip and gum and leave it in for up to about 40 minutes. Remove it when the flavour fades and put it in a bin.
Can I buy IT'S pouches in the UK with next day delivery?
Yes. Snus O'Clock sells IT'S pouches to adults aged 18 and over. Order before 12 noon for next day UK delivery.
18+ only. Nicotine pouches contain nicotine, which is addictive. They are for adults who already use nicotine. They are not a stop-smoking product and are not suitable for anyone pregnant or breastfeeding.